10 myths about sustainable travel – and whether there’s any truth to them

“Flying and then refusing to use a plastic straw,” “It’s all greenwashing,” or ” You can’t do anything anymore” – have you ever heard phrases like these? We have taken a closer look at the myths surrounding sustainable travel. Read this blog to find out which are partly true and how to debunk others with facts, studies, figures and examples.

1 Flying is the greatest climate sin, or: Those who fly cannot be sustainable

Aviation is not the primary source of emissions. According to an IEA 2023 report, the main source of carbon emissions is the energy sector, particularly the burning of coal. The report also shows that the use of renewable energy has already brought measurable improvements.

Even in a global comparison of transportation modes, air travel does not come out on top. As Statista calculated on the basis of the IEA report, air traffic is responsible for just under 3 percent of global CO2 emissions, while road traffic is responsible for around 16 percent. The reason is obvious: few people, about 10 or 11 percent of the world’s population, fly at all. According to one study, just 1 percent of this elite group of frequent flyers is responsible for more than 50 percent of aviation emissions.

But these facts do not change the fact that air travel is by far the most polluting mode of transportation. So flying may not be the biggest, but it is still a climate sin. Especially if you fly a lot or fly short distances.

Consideration of social sustainability

But it is wrong to say that air travel is inherently unsustainable. Imagine if people in the richest countries in the world only vacationed in their own backyards – the money would just stay in those countries. Tourism is a major contributor to the distribution of wealth. (In countries like the Maldives, tourism accounts for a significant portion of gross domestic product, according to GIZ figures).

Sustainability not only includes environmental protection, but also the social sustainability pillar. Of course, it is important to be mindful of where and what we spend money on when we are on vacation. After all, if we eat at international franchise restaurants, we can do the same at home. The effect is the same..

2 The train is always late and useless as a means of transportation

We’ve all had the experience of the train being late – and because we were so upset, it may have overshadowed the times the train arrived on time.

In fact, in 2023, 64% of long-distance trains in Germany arrived “on time” (i.e. with a maximum delay of 6 minutes). Delays of more than 60 minutes or cancellations occurred in 2.4 percent of cases. Of course, there is room for improvement, but we cannot talk about “always”

Train punctuality in Europe – Germany ranks 12th

According to surveys conducted in 2022, Germany ranks 12th in Europe, while Switzerland is the European leader. 96.3% of its trains are on time. In Denmark the figure is 91 percent and in the Netherlands 90.5 percent.

The train is fast and comfortable

Many calculations show that you can travel faster by train than by plane – for example, from downtown Cologne to downtown Paris – the trip to and from the airport, including the entire check-in process, takes significantly more time. In terms of comfort, you can travel more comfortably in a modern train than in a row on an airplane (compare 2nd class and economy tickets).

Tip: Sustainable hotels often assist with train travel and, like the Hotel Bella Vista Zermatt, offer complimentary shuttle service, a first-class upgrade, or other amenities.

3 Long-distance buses and carpools are only for young people

The Federal Environment Agency’s emissions comparison (2022) shows that long-distance coach travel is at least as environmentally friendly as train travel. As we have shown in our blog article on long-distance coach travel, coach travel is also very affordable and particularly suitable for city trips, such as to the zero-emissions Hotel Milano Scala in Milan (a great hotel with a roof terrace right in the city center) or to the Green Spirit Hotels in Paris (Hotel Malar, Hotel Le Pavillon, Hotel Amelié – all individual, sustainable boutique hotels in the central 7th arrondissement).

Carpooling also makes a significant contribution to reducing per capita emissions. And it is simply not true that if you are over 40, you can no longer travel by bus or carpool. In Germany, Flixbus has made long-distance bus travel attractive to the masses, and in other countries (I know this from Brazil, for example), long-distance bus travel is a perfectly normal way to travel for all age groups.

4 Sustainable hotels are not stylish

ApartSuite in local larch wood with private sauna

• The CERVO Mountain Resort in Zermatt received the German Design Award 2023. The Swiss hotel on the Matterhorn combines a cosmopolitan, natural style with a recurring nomadic element.
• The OLM Nature Escape in Sand in Taufers in South Tyrol is the winner of the IONIC Architecture Award 2024. The circular architecture of the eco-apartment hotel blends perfectly into the landscape and is also completely energy self-sufficient.
• The garden view rooms at STURM in Mellrichstadt have been awarded the Best Architects Award 24. They were designed by German architect Professor Matthias Loebermann, with whom the hotel has already collaborated on the design of the main building fa?ade and some of the interiors. The hotel in Mellrichstadt features a natural swimming pond, a large snack garden, and you can enjoy a vacation close to nature near the Rh?n Biosphere Reserve.

5 Sustainable travel is expensive

Sustainable hotel room with bee view on the Ritten for less than 100 Euro.

Not true. Some aspects may be more expensive – organic meat, for example, costs significantly more than commercially produced meat. But the difference in quality is also clearly noticeable here, reports Manfred Rinner, junior chef and chef de cuisine at the APIPURA hotel rinner.

The APIPIRA hotel rinner on the Ritten is BIO FAIR South Tyrol certified, and although only organic food is used, an overnight stay in this sustainable hotel costs less than 100 Euros! This is made possible by the fact that the hotel works and calculates in a very optimized way and is run by the Rinner family as a personal heart project.

6 Sustainable hotels do not offer comfort and luxury

A spa area with a heated outdoor pool and sauna landscape naturally requires a lot of energy. But at a sustainable wellness hotel like Hotel Klosterbr?u in Seefeld, Tyrol, that energy is 100% green electricity and heat.

The family-run wellness hotel uses an ultra-modern wood-chip heating system on the old monastery walls (currently provided by the town of Seefeld, but the hotel is planning its own system using wood from its own forest). In addition, the 5-star hotel receives energy from several photovoltaic systems and from green electricity suppliers that do not use fossil fuels.

At Hotel Klosterbr?u, you will find a 3,500-square-foot spa area with a heated outdoor pool, a panoramic rooftop pool, seven saunas, nine dining areas, and all the luxurious bells and whistles, while always ensuring that materials, ingredients, and energy are renewable, sustainable, and environmentally friendly.

And, of course, this is just one of many examples.

7 Sustainable gastronomy doesn’t use exquisite ingredients

Venison veal with black salsify from 2-star chef Sebastian Obendorfer

We relegate another such statement to the realm of myth. According to the Oxford Dictionary, “exquisite” comes from Latin and means “selected. When it comes to ingredients and dishes, the word indicates that something is “excellent” and “of exquisite quality. It does not mean that something has been imported from 14,000 kilometers away.

Sebastian Obendorfer of Restaurant Eisvogel at Birkenhof* Spa & Genussresort has two Michelin stars. Known for his reinterpretation of German cuisine, he and his family run the Bavarian 5-star hotel and 2-star restaurant with a focus on sustainability.

Or how about trying vegan fine dining? The Paradiso Pure.Living Vegan Hotel on the Seiser Alm in the Dolomites in South Tyrol recently opened OMNIA, a modern restaurant serving high-quality vegetarian cuisine. It is run by renowned chef Aggeliki Charami.

8 There is no air conditioning in eco-hotels.

ADLER Spa Resort Sicilia

It would be nice. After all, as Our World In Data reports, air conditioning consumes 7 percent of the world’s electricity and causes 2.7 percent of global CO2 emissions. That makes it just as bad as flying!

As we reported in our blog article on hotels that cool without air conditioning, sustainable hotels and resorts such as the ADLER Spa Resort SICILIA primarily use modern construction and insulation techniques to ensure that the rooms have natural heat and cold regulation. Modern does not necessarily mean technical hybrid fibers. The ADLER Spa Resort Sicily, for example, has many rooms with clay walls, using a local building material to regulate temperature and humidity in a natural way. However, all rooms are equipped with air conditioning. The OCEANO Health Spa Hotel in Tenerife, on the other hand, does not use air conditioning at all and “cools” itself with the Atlantic Ocean right outside the door.

9 Truly sustainable accommodations are hard to find

Well, Here you will find only sustainable accommodations and each hotel, cottage, chalet or aparthotel has a transparent list of green initiatives. Why not take a look? Transparent certifications are also very helpful.

10 Sustainability is just a fad

The world’s population is exploding, global warming is scientifically proven, habitats are disappearing and animals and plants are dying out. Mountains of garbage are growing, resources are scarce… These are just some of the current problems facing our planet. The prognosis: the problems are increasing, not decreasing.

Therefore, it is impossible to stop thinking about our future and the future of our planet. We must take this into account in all areas of our lives, including travel.

The word “sustainability” may go out of fashion and be replaced by something else. But the issue will remain and become even more important.